August 6. The dry spell that has been worrying Philippine government leaders, farmers, and environmentalists ended. Along with the storm, Globe Telecom launched their new corporate identity.
I was expecting a huge teaser / build-up campaign for something this big. Aside from a few newspaper ads, (apparently) mall installations and a TV launch campaign, this new logo came out of nowhere. So I guess its no surprise that most Filipinos didn’t notice (or they didn’t care) of the change. Oh well.
I like it. Especially the new logo type. It’s friendly and approachable, an aesthetic that many tech companies are currently adapting (at&t), a trend that was first started by Apple. It would’ve worked better though if the ‘g’ is in small caps, but I guess they opted not to because it would look too different from their previous identity.
I’m not so keen on the sphere logo mark. Maybe it would’ve looked better without the gradients (just a solid blue) or with just the hand icon. It looks too Web 2.0.
Anyway, what do you think of Globe’s new identity?
1 response so far ↓
jimmy neutron // August 8, 2007 at 1:15 pm
yep! saw the new identity, not exactly liking it but i won’t close the door of whether i’ll grow to love it sometime in the near future.
in an era where bold are back and gradients are the thing of the past, i’m surprised at their logo mark. the icons while symbolic needs more clarity. their bloated proportions did not help at all. one would have to guess what each of them were. maybe i’m just craving for a definitive logo icon from a big company such as globe where the image would define them and not the type. i guess a circle with the hand icon would have sufficed.
the logo type is fine. im not sure downsizing the “G” would make a diff.